Tenuta di Frà

The beginning of a beautyful story... 

Sometimes you have to go for the good feeling! This was also felt by Franziska Waldner, the South Tyrolean hotelier. As an absolute newcomer, she acquire the existing winery in 2018.


New name, excellent enologist, let’s go. With much courage, unbelievable passion and support of the family, the winery convinces with organic cultivation and love to the indigenous grape varieties Verdicchio dei Castelli di Jesi and Lacrima di Morro d’Alba. The beginning of a new story …

And the winner is... FRANZ

Pierluigi Lorenzetti, oenologist and one of the best at the regional level, determines every step in the winery.  The success proves him right. The 2019 and 2020 vintages of our Verdicchio Riserva Franz were awarded 3 glasses each by Gambero Rosso in 2023 and 2024.

The wines 

Every Tenuta di Frà wine tells a unique story, rooted in passion and love for the terroir, for traditions and the noble art of viticulture. Get to know and love them!

Exclusive tastings

You will fall in love with the view from our terrace. We are happy to be your hosts for an individual exclusive tasting on advance order or a spontaneous one during opening hours.


Monday to Friday:

9:30am-12pm / 3pm-6pm



9.30am- 12pm

Sundays and holidays closed

Online shop

You can order your favourite wines quickly, easily and conveniently from our online shop directly to your home.


Don't miss out on this pleasure and experience the pure joy of wine.